I am a Creative Director with extensive experience in the film industry. I excel at breaking down complex problems and making them manageable.

My most powerful tools of expression are screenwriting and directing, and I am also highly skilled in photography and cinematography.

Video/movie/TV creation is my most muscular leg. Rooted in Marketing Communication studies, I overlap with creative strategy, marketing campaigns and commercials.

Every client is unique and requires a personalized approach. That’s why I start by asking questions and attentively listening to their needs. With over 15 years of experience, I have developed a set of my favourite questions that guide me through the process:

- Where are we currently?

- Where do we want to go?

- How can we get there?

- Are we making progress towards our goal?

This approach works well in various areas of life, including film production, advertising, and many more. Being able to identify patterns comes with practice.

The structure is the backbone of creativity. Just as design means arranging things in the right relationships, the creative process is dragging useful stuff out of chaos. Initially, it is messy and unpredictable, but with time and repetition, I found and learned frameworks that helped me tame it.

Or at least it looks like I tamed it in the end. It’s a wild beast, and I remain humble  :D

Storytelling and Documentary

Johny Harris

style of storytelling is a go-to inspiration when looking for a witty and fast-paced infotainment style.

Graphic Design and Creative Business

Chris Do is an ample source of knowledge for creative business. His approach to education is priceless.

Creative Strategy

Julian Coles’s aim to establish guidelines for creative strategists is amazing. His Strategy Finishing School is an endless source of wisdom.

Books

Creative Direction in the Digital World has some very useful frameworks that will help you establish structure in your thinking about creative direction. I find these very useful and keep a handful in my archive. Once the assignment comes, it is like choosing your Pokémon to tackle the complexity of campaigns.

Agencies I work with

with BVP as Creative Director.

with DARQ Studio as director

with EWING as director and audiovisual consultant.

with HOOLEILANA as founder.