BNP Paribas Cardif
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World-class insurer saves your ass in everyday situations.
I developed and directed product concept videos for new insurance products for a top world-class insurer.
THE CHALLENGE: Present product features in a way that is easily adaptable for six language versions.
THE SOLUTION: I am always looking for elementary denominators in multilanguage projects. All six languages have different cadences of worlds and their pronunciations. Therefore, lipsync would be absolutely awful and alienating.
