SOBI: Liberate Life
One of the symptoms of hemophilia is internal joint bleeding.
Courage and discipline got Daniel over tough times.
Exercise is essential for the successful treatment of haemophiliacs. Our goal was to motivate young people with the inspiring story of Daniel Simek.
Daniel is a young haemophiliac who has overcome the disease and can swim actively, thanks to his discipline and desire for sport.
I created and filmed a concept for SOBI, a pharmaceutical company that produces drugs to help haemophiliacs live comfortably.
