Erste Group’s Vienna headquarters had already established a bold visual concept for the launch of their new internet banking platform — a transition from 8-bit pixel graphics into smooth, full-resolution reality. A metaphor for the new era of banking.

As creative director and director, my job was to adapt this concept for the Czech market and Česká spořitelna’s own campaign — on a different budget and with a unique twist. The brief required real Česká spořitelna managers to appear in the spot, which added an extra layer of challenge: directing non-actors while keeping the energy and pace of a polished commercial.

The result ties seamlessly into the broader Erste ATL communication while standing on its own — proof that smart adaptation can be just as powerful as the original.